At the core of our brand is control—over quality, consistency, and integrity. That control begins at the source.

This company is owned and led by Russell Readus, who takes a hands-on approach to sourcing that goes far beyond placing orders or reviewing samples. Russell personally travels to vendor facilities to observe operations firsthand, ensuring that every bundle and weave meets our uncompromising standards.

We evaluate texture integrity, processing methods, sourcing practices, and overall consistency before any hair is approved for release. Relationships are built intentionally, maintained selectively, and revisited regularly to ensure quality never slips.

We don’t believe luxury hair should be a gamble. Every strand offered through our collections is the result of direct oversight, disciplined selection, and a refusal to cut corners. This is how we protect the standard—and why our bundles and weaves look better, last longer, and perform effortlessly.

This is hair for women who value excellence, exclusivity, and confidence.
This is Da Hair Cartel.